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Burger King has announced new meal boxes that “let you choose how you feel.” No one is “happy” all the time,” Burger King said in a press release. Dubbed as “Real Meals,” customers will be able to order Whopper-based meal boxes in a variety of different moods, but “happy” isn’t one of them.

Mood boxes include the Pissed, Blue, Salty, YAAAS (slang for yes), and the DGAF meal – an acronym for, “Don’t give a f—-.” Though the Real Meals are Whopper-based meals, the boxes are replicas of Happy Meal boxes and will, therefore, attract children.

No matter the target market, this campaign is a marketing disaster. Burger King’s #FEELYOURWAY campaign is irresponsible and offensive to customers. One Million Moms is particularly offended by the boxed meals Pissed and DGAF.

Burger King needs to know parents do not approve! TAKE ACTION: If you agree that this marketing campaign is inappropriate, please sign our petition urging Burger King to remove the boxed meals “Pissed” and “DGAF” from their menu immediately.

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Originally posted by Axtremus: if it's good food I'll eat it.

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Originally posted by Steve Miller:
I'm not eating anything served in a box that says "Pissed Meal". I've heard way too many stories.

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Originally posted by Steve Miller:


I could feed the meals to the dogs. Or store them with the boxes - the shelf life is likely the same.

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Originally posted by QuirtEvans:

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Originally posted by Steve Miller:


I could feed the meals to the dogs. Or store them with the boxes - the shelf life is likely the same.

The dogs? I don't think they'd last that long.

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Originally posted by Steve Miller:
Looking at articles on line I’m amazed st how many people and organizations are taking this seriously.