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Shopper nostalgia - Zellers
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wtg
Has Achieved Nirvana
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posted
quote:
Zellers, a once-popular, low-cost department store in Canada, was forced to shut its doors 10 years ago. It will soon make a comeback, with hopes that shoppers' nostalgia for the brand will revive it. But is sentimentality enough to bring a business back from the dead?


https://www.bbc.com/news/world-us-canada-63924365


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We are all visitors to this time, this place. We are just passing through. Our purpose here is to observe, to learn, to grow, to love… and then we return home. - Australian Aboriginal proverb

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Posts: 37940 | Location: Somewhere in the middle | Registered: 19 January 2010Reply With QuoteReport This Post
dolmansaxlil
Unrepentant Dork
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Everything in this article is spot on. I feel that nostalgia, I was annoyed with Target for first, taking over and botching it and, later, for pulling out. But Zellers inside the (kind of failing) Hudson’s Bay stores isn’t going to work.


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"Your first 10,000 photographs are your worst." ~ Henri Cartier-Bresson

 
Posts: 4092 | Location: Ontario, Canada | Registered: 29 June 2007Reply With QuoteReport This Post
Doug
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Unrelated to the thread topic, I am happy to see WTG posting today. I always enjoy the various random topics she posts about, and I think it had been a couple of weeks. (Or, I haven’t been paying attention which is always possible also…)
 
Posts: 10334 | Registered: 20 April 2005Reply With QuoteReport This Post
RealPlayer
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I second Doug’s sentiments.


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“It's hard to win an argument with a smart person. It's damn near impossible to win an argument with a stupid person." -- Bill Murray

 
Posts: 13814 | Location: The outer burrows | Registered: 27 April 2005Reply With QuoteReport This Post
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