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Who still buys Wite-out?

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23 March 2019, 12:01 PM
Steve Miller
Who still buys Wite-out?
Sales are climbing.

Perhaps it's the Monkees tie-in:

quote:
One sign of the cultural impact of the Wite-Out brand is that, like Kleenex, it has become a generic term. But it wasn’t the first. Liquid Paper dates back to the 1950s, when Bette Nesmith Graham, a struggling divorced mother, took on typing jobs to make money. The problem was that she wasn’t a good typist, and kept making mistakes. So she began experimenting with ways to cover up errors, enlisting her son Mike to help her. (This creative streak would help Mike in his career as an artist—first as a member of the Monkees, and later as a producer of films including Repo Man.) In 1958, she patented Liquid Paper.


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