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Has Achieved Nirvana
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facepalm

quote:
A Brooklyn-based company that collaborated with Nike sold out of its $1,425 "Jesus Shoes" filled with holy water in just one minute after they launched this week.

The white Air Max 97 sneakers, by creative label MSCHF, have teal accents and are injected with holy water from the Jordan River and have a steel crucifix attached.

The shoes also have red soles in honor of the shoe color worn by the pope and are scented with the resin frankincense, which was given to newborn baby Jesus in the New Testament, Yahoo Lifestyle reports.

The footwear’s hefty price tag is also symbolic — $1,425 represents Matthew 14:25, a Bible passage that describes Jesus walking on water.

Daniel Greenberg, the company’s head of commerce, told Yahoo Lifestyle that inspiration for the design came after employees discussed brand partnerships, including one between Adidas and Arizona.

“I said, ‘What would a collab look like with Jesus Christ?'” said Greenberg, 22. “You could say Jesus is the most influential person of all time.”

While the company decided on the holy water and crucifix concepts, other pitches included a holy nail and fake blood, as well as a modern take on the "Jesus sandal" trend, Yahoo Lifestyle reports. In the end, the idea to be able to “walk on water” was selected.

MSCHF gets the holy water from Greenberg’s friend, who lives in Israel and agreed to ship a gallon of water from the Jordan River to New York. The Bible says the Jordan River is the site of Jesus Christ’s baptism. Employees called a priest to the office to bless the water before it was mixed with blue dye, Greenberg said.

The shoes went on sale at 11 a.m. on Tuesday and sold out by 11:01 a.m.


https://thehill.com/blogs/blog...t-feature-holy-water


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When the world wearies and society ceases to satisfy, there is always the garden - Minnie Aumônier

 
Posts: 38222 | Location: Somewhere in the middle | Registered: 19 January 2010Reply With QuoteReport This Post
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Minor Deity
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I'm going to beat jon/nyc in replying:

Jesus.


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“It's hard to win an argument with a smart person. It's damn near impossible to win an argument with a stupid person." -- Bill Murray

 
Posts: 13890 | Location: The outer burrows | Registered: 27 April 2005Reply With QuoteReport This Post
Has Achieved Nirvana
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Those shoes remind me of Richard Pryor’s quote about cocaine.

“Gods way of telling you that you have too much money.”


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Life is short. Play with your dog.

 
Posts: 35084 | Location: Hooterville, OH | Registered: 23 April 2005Reply With QuoteReport This Post
Minor Deity
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The "so you can walk on water" selling point...

ROTFLMAO


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The most dangerous word in the language is "obvious"

 
Posts: 14392 | Location: PA | Registered: 20 April 2005Reply With QuoteReport This Post
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You know what P T Barnum said.


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Several people have eaten my cooking and survived.

 
Posts: 25850 | Location: Still living at 9000 feet in the High Rockies of Colorado | Registered: 20 April 2005Reply With QuoteReport This Post
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Shoes to save your sole soul.


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Several people have eaten my cooking and survived.

 
Posts: 25850 | Location: Still living at 9000 feet in the High Rockies of Colorado | Registered: 20 April 2005Reply With QuoteReport This Post
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