I have read umpteen articles and watched so many TV talking heads say that Democrats’ ideas and programs aren’t convincing the public because they don’t know how to “message.” But no one says directly what a successful message is, how to deliver it, who should be doing it, or by what means.

Don’t complain if you don’t have answers.

EDIT: Correction: the only suggestion I‘ve heard is to devise pithy slogans that appeal to the emotions. But that’s about it. Nothing concrete.