quote:

Netflix announced Thursday that will start using Nielsen’s digital audience measurement in the U.S. to give advertisers an understanding of its reach. It said the Nielsen ratings will start sometime in 2023, marking the first time the streaming giant will have the ratings available for its content.

The move comes as Netflix prepares to roll out a plan with ads that costs $6.99 a month in countries including the U.S. on Nov. 3. The streamer is looking for other ways to grow its revenue after losing subscribers in recent quarters.

quote:

On Netflix’s ad-supported plan, there will be an average of four to five minutes of commercials per hour, and ads will span 15 seconds to 30 seconds when the new option launches. A limited number of TV shows and movies won’t be available on that plan due to licensing restrictions, the company said.

quote:

Netflix
$6.99 − basic with ads
$9.99 − basic without ads
$15.49 − standard without ads

HBO Max
$9.99 − with ads
$14.99 − without ads

Hulu
$7.99 − with ads
$14.99 − without ads

Paramount+
$4.99 − with ads
$9.99 − without ads

Peacock
$4.99 − premium with ads
$9.99 − without ads

Disney+
$7.99 − with ads*
$10.99 − without ads*

*Available starting in December

https://www.cnbc.com/2022/10/1...ratings-in-2023.html

I always pay for no ads. I freakin hate commercials.

You still have to pay $6.99 with ads.

The worst of both worlds. Lol.

quote:

The worst of both worlds. Lol.

I hate ads too, but I also really hate subscription creep. Everything wants you to subscribe now, and I avoid as much as I possibly can. I have a NYT sub, Amazon Prime, cable TV (basic plan) and Netflix. That's it. No Kindle subscription, no Apple Music etc... Oh, I do subscribe to Audible, but I usually do a few months and then pause for 6 months.

I listen to Pandora and Spotify on free plans, when an ad comes I turn the volume down or do something different for a minute or so.

So I think I will probably drop down to the lower priced plan on Netflix once it's available, and suffer through the ads for the lower price.

"Subscription creep" is a good way to describe it.

I try to do without subscriptions as a way to save money.

And on a Netflix-related note....Season 5 of The Crown will premiere on Netflix on November 9th.

https://variety.com/2022/tv/gl...-netflix-1235381526/

And they've released some photos from Season 5.

https://variety.com/2022/tv/ne...-charles-1235403467/

I'm not a regular Netflix subscriber, but I'll sign up to watch The Crown. I'm so glad they release all the episodes on one day rather than dragging them out....

We have Netflix but entirely because SO decided to get it.