In L'Etivaz, a group of families disillusioned with Gruyère's modernization created their own appellation with its own strict standards. Today, their descendants keep the tradition alive, making highly sought after cheese in copper kettles over wood fires, high in the breathtakingly beautiful Alps.
Sounds like a really cool place to visit on a vacation and I'd OD on fondue, but as much as I love peace and quiet I'm not sure I would want to live the life.