They had multiple ads during the Super Bowl, enough that the repeat was noticeable. I don't know anything else about them, but they must have solid venture capital backing if they can afford Super Bowl ads.
It’s money from China, supposedly the same folks who own/financed China’s Pinduoduo e-commerce giant. Pinduoduo’s concept is like crowd sourcing wholesale — give retail consumers a way to band together their purchases such that the volume of their orders are large like wholesale orders, then presumably they get closer to wholesale prices from the suppliers and save money that way. It’s supposedly very successful in China.
