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HBO Max is cutting its price in half for new and returning customers in attempt to offset the loss of users who subscribed to HBO through Amazon’s Prime Video Channels, following the Sept. 15 end of that deal, WarnerMedia revealed Friday.

The promotional offer is good through Sept. 26 and will allow those who take advantage up to six months of ad-free HBO Max at 50% off, so $7.49/month.

Per HBO Max, “Starting today, those who accessed HBO via Prime Video Channels, as well as all new and returning HBO Max subscribers, can enjoy their favorite HBO programming and HBO Max’s more than 13,000 hours of content, on the HBO Max ad-free monthly plan at a 50% discount. This new limited time promotion of $7.49 per month for up to six months is available through September 26. Customers can sign up at HBOMax.com or via the following distribution partners: Apple, Google, LG, Microsoft, Sony, Roku and Vizio.”