I have a new prospective on these now that I work for a non profit..

I just delivered ours to be mailed tomorrow..my hands are raw from stuffing envelopes.

What a ton of work they are, we agonize over the language, the message, the photo, colors, the ask, etc.

I have been collecting the ones I get..they very formulaic..

What sort of annual appeal mail appeals to you? Is it a group you know? A cause that is local or close to your heart?

I hope to change it up next year...It was better this year I am told, but we are to do a postmortem to figure out a better way next year...

My hope is something that stands out..What say you?