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The British Army's recruiting strategy
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Are you a "binge gamer"?

An unfocused office prankster?

A "me me me millennial"?

If so, the British army wants to recruit you.

It's all part of a new advertising campaign unveiled by the U.K. Defense Ministry aimed at 16- to 25-year-olds "looking for a job with purpose," according to a statement.

In videos, radio spots and posters, the advertisements take negative stereotypes about Generation Z — and their predecessors, the notorious millennials — and rebrand them as strengths. Self-centeredness becomes "self-belief," phone obsession becomes "focus" and selfies become "confidence."




https://www.npr.org/2019/01/03...w-recruiting-campaig


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When the world wearies and society ceases to satisfy, there is always the garden - Minnie Aumônier

 
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    well-temperedforum.groupee.net    The Well-Tempered Forum  Hop To Forum Categories  Off Key    The British Army's recruiting strategy