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With the election 100 days out and the president in a bit of a polling rut, the White House is reportedly considering a change in messaging. While the past week has been focused on demonizing cities to make his law and order message hit home — one DHS official told the Washington Post that the administration has long wanted to boost conflict in U.S. cities to get “viral online content” — Trump is now going for a more optimistic route. According to Axios, the White House plans to push vaccines and therapeutics in an attempt to shore up his image as the prefered candidate on the economy.