Twitter is struggling to keep its most active users engaged, which underscores a challenge faced by Elon Musk as he approaches a deadline to close his $44 billion deal to buy the company.
“Heavy tweeters” account for less than 10% of monthly overall users but generate 90% of all tweets and half of global revenue.
The research also found a shift in interests over the past two years among Twitter’s most active English-speaking users that could make the platform less attractive to advertisers.
-------------------------------- We are all visitors to this time, this place. We are just passing through. Our purpose here is to observe, to learn, to grow, to love… and then we return home. - Australian Aboriginal proverb
Bazootiehead-in-training
Posts: 37898 | Location: Somewhere in the middle | Registered: 19 January 2010